Online shopping Introduction

Note: This blog and up coming blogs are created to understand the need of online trading and its value in this modern era. Telebrands is one of them who took initiative to realize online trading importance.  

The online trading has now become an important characteristic of the modern internet period. The trading through the internet has become so popular that it has got the third rank among the different tasks performed on the internet which is supported by the Email, text messaging and browsing through the internet. The online trading has become so common that people give preference to it than watching news and doing other activities that only people do when they are using the internet.  A survey was done in 2001 according to which 48.9 percent of the total users of the internet  perform online trading, indicating that ¾  of the total purchasers have bought 1-10 items every year. When survey was conducted among the new users of the internet and the people who are well familiar to the internet facilities, the experienced one bought 20 items through the internet while the new one bought 4 items in the year 2001. The trading though the internet operation which is also called the buying operation or the shopping process is diverted to the process of buying different items and getting different facilities through the internet.  The online trading consists of five steps which may be identical to those associated with the conventional shopping phenomenon.  In the common online trading phenomenon when prospective buyers concede the need of an item or a facility, they search for it using the internet facility. But sometimes in order to search for the appropriate thing, the prospective buyers are provided with the facility to easily look up for their needs by providing the relevant information.  Then the buyers assess through this information and get the best option for their required needs. At last the service is bought and service of sale is given.  Trading through the internet relates to the physical and mental behavior of the buyers which performs online trading on the internet. There has been performed a lot of researches and studies on the trading through the internet and the behavior and manners of the online buyers in the past few years. Most of these have tried to elaborate the aspects which encourage the online trading. The studies show different interpretations and give different opinions about different aspects.  For example the study done by the Case, Burn shows that the information about the usage of the internet, the income and knowledge are the important aspects of the online trading.  According to a research the students studding in a university of US, 425 students of the MBA performed the online trading. According to another study done by Ho and Wu in 1999 there are constructive relationship among the online trading and five set of characteristics which include the online shopping stores, planning support, items information, different technologies , necessary information and the layout of the front page. The research done but the Schubert studied the important aspects of the digital trading websites with reference to the information, accord and the bargaining parameters.  It also studied the aspects which are considered by the online trading population.